Swinging to Success

Callaway Golf  Playing golf is no easy feat. This is more obvious when one is a beginner with less-developed skills and abilities. But all professionals were beginners once. They all started out as scrawny youngsters itching to play the game (or not). But aside from rigorous training and exercise, one of the factors that brought them to success is the quality of equipment that they use.

For the world of golf, a wide array of products is readily available. From putters to iron clubs and golf shoes to golf balls, each piece of equipment must be scrutinized for superior quality to guarantee success in the course. While skill is certainly needed in wielding the weapons of the sport, choosing the right product can lead to bigger advantages in the long run.

Take for example the California-based Callaway Golf Company.

The brainchild of the innovative entrepreneur Ely Callaway, this company paved the way for the creation of exquisite and top of the line golf clubs nine years after it was established in 1982.

The company started making waves when they introduced the Big Bertha driver to the golfing world in 1991. It was named after the super-heavy horowitz developed by the Germans during World War I. It was meant to evoke images of the weapon, and, indeed, the Big Bertha Callaway golf club lived up to its name.

Callaway-golfBack when clubs were still being made out of persimmon wood, Big Bertha made a splash in the market with its stainless steel body and a head that had a volume of 190 cm3, a size that was a far cry from the clubs that were being made during that time. Since then, this particular line of Callaway golf clubs has become a by-word among enthusiasts and pro-golfers alike.

As a testament to the popularity of the brand, several lines of clubs released by the Callaway Golf Company after 1991 bore the name of Big Bertha: Great Big Bertha, Biggest Big Bertha, Great Big Bertha II, and Big Bertha 454, among others.

Today, the Callaway Golf Company is known as the largest maker of golf clubs all over the world, and it is no wonder why. With the success of their Big Bertha clubs and the other visionary products that followed, pro-golfers might as well consider the company a trusted friend. As a matter of fact, world-famous golfers such as Stuart Appleby of Australia and Cameron Beckham of the United States of America advertise their clubs.

Choosing the right club for one’s current skill and expertise should not be guided by instinct but by sound experience and advice.

Players must consider their current golfing skill level, which is not only recommended but required. It is important to feel comfortable with one’s choice of equipment. It must be remembered that companies make clubs with different athletes in mind. Beginner golfers may find it hard to play using clubs made specifically for skilled players, and vice versa.

Callaway-ballThe characteristics of each club must also be considered – its center of gravity and moment of inertia, among others.Do not fret, however, because it does not take a physicist to solve the riddle of which club to choose. In order to aid in the decision-making process, prospective players are advised to try each and every club they think suits their current skill level. That way, theoretical scenarios are not the only ones driving one’s motivation to choose a particular set of clubs.Rather, it is now guided by experience.

As with any other sport, golf is a game that must be played with skill and strategy. Merely hitting the ball is not good enough. One must strive for greatness with sufficient training and exercise. But without the right equipment, even the best golfer in the world would be rendered powerless.